Drinks.com was a retailer offering beer, wine and spirits with the standard internet promise: price, selection and convenience. But they also offered expert advice. And focus groups - held in the form of cocktail parties - told us that this was what customers were looking for most. That single malts and French reds felt like a club they didn't belong to, or a language they didn't speak. 

This campaign was awarded a Gold One Show Pencil, and inclusion in CA's Advertising Annual and the British D&AD Annual.