Two campaigns for Lotus Notes, a collaborative software platform.

The folks at Lotus were convinced of Notes' superiority over Microsoft Exchange. So convinced in fact, they said that if you just compared the two without knowing whose was whose, it'd be a no-brainer. Sounded good to us. 

The next campaign ran as spreads in the Wall Street Journal on consecutive days to announce Lotus Notes R4. The brief was simple: This software makes your job easier. We decided to give this news some context.