join.me is an online meeting and collaboration tool. With its new live video feature, users who'd previously only shared screens would now be able to see each other. Which could take some getting used to.

This video broke as part of a one-day YouTube takeover.

Drinks.com was a retailer offering beer, wine and spirits with the standard internet promise: price, selection and convenience. But they also offered expert advice. And focus groups - held in the form of cocktail parties - told us that this was what customers were looking for most. That single malts and French reds felt like a club they didn't belong to, or a language they didn't speak. 

This campaign was awarded a Gold One Show Pencil, and inclusion in CA's Advertising Annual and the British D&AD Annual.

I worked as creative director on Subway for eight years. We helped take Subway from the #5 fast food company in America to #2. A large part of that success came from positioning them as a healthier alternative than burgers and fries. Here is a sampling of work that delivers on that position. 

Two campaigns for Lotus Notes, a collaborative software platform.

The folks at Lotus were convinced of Notes' superiority over Microsoft Exchange. So convinced in fact, they said that if you just compared the two without knowing whose was whose, it'd be a no-brainer. Sounded good to us. 

The next campaign ran as spreads in the Wall Street Journal on consecutive days to announce Lotus Notes R4. The brief was simple: This software makes your job easier. We decided to give this news some context.

When it comes to beer, pilsner is the style of choice for the vast majority of American males. It's the taste of Bud, Miller and Coors, and you'd be hard pressed to tell them apart. Rolling Rock is a pilsner too, and its taste is only slightly different than the other guys. We were scratching our heads for a while on this project, until we hit on the idea that sometimes a little difference can make all the difference. 

A pro-bono poster campaign from way back. CEASE was a small group concerned with what was then considered the fringe of animal rights: Livestock. They were publicizing their cause primarily with loud, overwrought flyers, and we tried to give them a more thoughtful tone. Years later, awareness of farm animal mistreatment has grown greatly, but sadly, little else has changed.

A commercial for the RAV4, the vehicle that's ready for all of life's little adventures.

Harvard Business School's Executive Education had a perception problem. While considered prestigious, it was seen as stodgy, and less cutting-edge than, say, Stanford or Wharton. Truth is, it's an amazingly lively and robust program. We combined a super-traditional look with a contemporary voice to make our point.

Lahey Clinic is a Massachusetts hospital system with a decidedly different approach: Top specialists working side-by-side, under one roof, collaborating to solve medical problems. This campaign sought to establish their credentials, and explain Lahey's benefits. While many of these ads have an empathetic message, we avoided the warm and fuzzy tone popular in hospital advertising in favor of a more buttoned-up, we-know-what-the-hell-we're-doing tone.

Work done for a successful new business pitch. Bob Evans is a chain of about 700 family-style restaurants. The brief centered on down-home hospitality. 

On the surface, a print campaign aimed at corporate 401(k) administrators might not seem like a plum assignment. But I like the challenge, as my former boss Tom Monahan would say, of making boring things interesting.

LendingTree, an online loan marketplace, had strong rational benefits to consumers: Choice. A great rate. Offers within hours. But these all paled in comparison to the powerful emotional benefit, uncovered in focus groups: Now you have the power. Now you get to say no to the guys who've always said no to you. The wingtip is on the other foot.

A sampling of work from days gone by for a variety of clients:

Posters for a company that makes authentic throwback sports jerseys. Apologies to fellow Sox fans for that second one; it was produced before the '04 World Series.

One of a series of spots informing viewers about the money the Mass Lottery returns to every city and town in the Commonwealth, and the important ways it gets spent.

A 90 second commercial for a telecommunications firm that was shot in Berlin and ran in movie theaters in Tanzania. It's a long story.

A spot for Top Flite golf balls featuring the late great Payne Stewart.

Two spreads from a campaign for Top Flite Tour Irons. 21 years later, they still look fresh to me.

A spread from a campaign introducing Whirlpool's Gladiator Garageworks, a line of appliances and storage solutions for the garage.

Genuity, a GTE spinoff, packaged their network services with their fiber-optic network and marketed it as an eBusiness network platform. (I'm aware that I said 'network' three times there.) They named it "Black Rocket." We decided to run with that. First order of business was to design the iconic rocket. It wanted to be cute and retro, but also sleek and cool. Very happy with what we landed on. We did a lot of work in multiple media; below is a sampling.